connect with us...​​

59 Dutton Street, 

Cairns, Qld 4870

Phone: (07) 4276 1866

proudly supported by:

IF YOUR'E NOT QUITE  READY TO START YOU FOOD JOURNEY YET, WHY NOT SIGN UP TO OUR MAILING LIST? 

3.png
2.png
5.png
4.png
1.png

FNQ Food Incubator 2019.  All rights reserved. | PRIVACY POLICY 

Search

The Jamie Oliver Checklist: What Would Jamie Do…?


Do you have aspirations of being a big shot food entrepreneur, but you’re in need of a little guidance and direction?


If so, we’d love to offer a helping hand… with a little assistance from globally successful celeb chef, Jamie Oliver!


Although not immune to business upsets and failures, business analysts estimate that Jamie Oliver has a net worth of US$240 million – not bad for a 43 year old who left school at 16!


His non-fuss approach to fine quality cuisine coupled with an honest-to-goodness, down-to-earth personality have ensured that the English-born chef has become an eminent luminary of the international food scene.


Despite worldwide acclaim and the responsibilities of raising a young family, Jamie Oliver continues to find time to get involved in healthy eating campaigns, drives to tackle childhood obesity and initiatives to help train up-and-coming chefs from disadvantaged socio-economic backgrounds. Meanwhile, his business achievements include: 34 TV series, 26 books and a successful range of cookware, bakeware and accessories.


And, although, his endeavours in the restaurant trade haven’t always gone exactly to plan (we’ve all heard about those restaurant closures!), Jamie Oliver is still revered by food business professionals and adored by humble home-cooking enthusiasts alike.


In fact, we believe that his commercial success combined with his clear on-going commitment to worthwhile social initiatives, pretty much makes Oliver a shining example of how to successfully grow a food brand while still remaining true to your core values!



Read on to discover how our ‘Jamie Oliver Business Development Checklist’ can help you plot a course of action as you broaden your scope and seek to boost your long-term profitability.


Join us as we ask ‘What would Jamie do…?!’


DO: Identify Your True Passion(s):


We can’t claim to know Jamie Oliver personally and we realise that we certainly don’t have the ability to get inside his head. All the same, it’s clear to anyone who has even a vague interest in his career that Mr Oliver is an entrepreneur who follows his passions.


From his bubbly personality and animated presentation style to his global business presence and his involvement in social campaigns, it seems that Jamie Oliver takes on every new challenge with a definite sense of purpose and conviction.

As you attempt to grow your own business, it’s often helpful to look at how your personal passions can contribute to your long and medium-term business goals.


Try to answer the following questions:

  • What are my true passions in terms of food, cooking and beyond?

  • How can I marry my personal interests and motivations with the aspirations I have for my business?

If, like Jamie, you can find a means of incorporating your own individual motivations into your business game plan, we’re sure you’ll find your working life a whole lot more enjoyable – particularly on those days when entrepreneurship throws you some challenging curve balls!


With a smile on your face and a genuine fire in your belly, we’re also confident that you’ll not only relish your daily routine in way that you previously only imagined, but you’ll also win over an increasing number of customers and clients with a newfound infectious enthusiasm (just like Jamie)!


DON’T: Let Setbacks Get You Down:


Jamie’s career offers us a reminder that your career choice as a food business entrepreneur is unlikely to be plain sailing!

Controversies and challenges including underperforming restaurant chains, hygiene issues (at one of his Barbecoa restaurants), the much-talked-about Punch Jerk Rice debacle and media to-ing and fro-ing with Gordon Ramsey, have all meant that Jamie Oliver’s work-life has had its fair share of stumbling blocks.


So, how to cope when adversity strikes?


  • Deal with issues calmly and sincerely: As with ‘Punch Jerk Rice’-gate and the closure of the Barbecoa branch near St Paul’s Cathedral in London, Jamie Oliver (or perhaps, more specifically, his media team!), reacted with clear statements that indicated sincerity and good faith.


Business isn’t always straightforward and we all know that things shouldn’t, but sometimes do go wrong. If you ever find yourself in a similar, potentially reputation-damaging situation, think about how a calm and sincere approach may be your best line of defence.


  • Apologise when it’s the right thing to do: Here at the FNQ Food Incubator., there’s one thing we particularly admire about Jamie Oliver: his ability to shut-up and apologise when the occasion arises to do so!


For example, Oliver firstly called his rival Gordon Ramsay “a ranter” and complained that Ramsay is “paid to rant. He's paid to shower negativity and all his protégés don't talk to him because he's like that and it's a shame."


Later, Jamie regretted his comments; he told AAP: "I'm annoyed that I said anything because I did bite for a few years and it felt quite good but I don't think it's very responsible of me to take the p*** again because I don't want his kids to get upset because I'm slagging off their dad."


DO: Keep up with the latest trends:


While clothing industry trends may change as frequently as we top-up our cup of nice hot tea during the working day, the frequency and volatility of food trends is not far behind!


If you’ve been in the food biz for any length of time, you’ll have already realised that foodie trends can be fairly capricious and unpredictable.


One minute dairy is being avoided by the trend-watching tribes… the next it’s being hailed as a ‘superfood’. You get the idea – you need to make an effort to keep up!


In Jamie’s career, we’ve seen him do anything but rest on his laurels. From books to TV series, from restaurants launches to branded pasta and pesto food products, Jamie Oliver is constantly looking for new ‘relevant’ or on-trend opportunities to further his global brand and cement his food business success.


And, of course, here’s another opportunity to take inspiration from Mr Oliver. Keep your trend-watching game sharp by:

Registering for e-newsletters and e-publications that feature the latest food industry news. Use these as resources that will help you monitor emerging directions in the food industry.


  • Travelling and observing: Whether you’re going on an overseas adventure or you’re just taking a day trip to a nearby town, use travel as a source of inspiration. Try to spot new trends and micro-trends that may not yet have reached your locality. Keep your trend radar on high-alert any time you have the opportunity to spend time outside your immediate surroundings.

  • Appreciating the power of celebrity: Rightly or wrongly, we live in a world where the latest whim of a celebrity can launch a whole new industry trend. Keep an eye out for celebs’ declarations of love for food ingredients or product genres – it could mark the beginning of a whole new global fascination for a certain food type.


DON’T: Be afraid to multi-task


Books, TV, restaurants, branded cookware…. Does Jamie ever think about reigning in his brand and concentrating on just one particular area of business…? We guess, probably not!


How can you mirror his approach? Have you thought about branching out from your original raison d'être?


If you’re considering spreading your entrepreneurial wings, here are some useful tips to get you moving in the right direction:


  • Seek our your customers’ opinions: Think about hosting a focus group or offering entry into a tempting competition in exchange for a completed survey form. Whatever approach you choose, try to discover how your customers and potential customers would like to see your brand evolve. We’re sure their thoughts and opinions will provide food for thought!

  • Watch your competitors with an eagle eye: Remember that anything your competitors do, you can attempt to do even better! How have your competitors broadened their market reach in recent times? Have their endeavours been met with success? Can your competitors’ successes (or failures!) motivate you to move your business in a new direction?


DO: Remember to maintain your core branding


At times, it may seem that Jamie Oliver’s business interests stretch in soooo many different directions, that it must be almost impossible to retain some sense of control over ‘the Jamie Oliver brand’.


However, a closer look at Jamie’s projects and micro-projects, spin-offs and endorsements reveal a more streamlined approach. We’ve no doubt that the marketing team behind brand Jamie (along with the man himself), have a finely-tuned strategic approach to determining whether a new product or project is brand-appropriate or not.

Keeping this in mind, we’d urge you to:


Run regular team workshops: Workshops provide an excellent space for discussing the overall direction that your business is taking and for ensuring that all members of your team have a joined vision of the company’s future.

Even if you’re team comprises just three or four individuals, we still believe it’s worthwhile taking time out to hold a mini-workshop to discuss your shared objectives.


This is particularly the case if you’re keen to maintain a sense of brand cohesiveness – it might seem overly simplistic, but by getting everyone in the same room to discuss the core essence of your brand, you’ll ensure that the entire team remains on the same page when it comes to brand strategy. Your brand will remain stronger as a result!


Be deliberate in your business development choices:


Whether you’re deciding on a charity to support, launching a new addition to your product range or hiring key staff, don’t leave things to chance.


Don’t commit to a move that will impact on your medium or long-term business development strategy without some serious thought.


It may seem like some of the massively successful brands that you aspire to emulate have evolved in various directions organically, however, that’s unlikely to be the case – in our experience, the most successful food businesses always have a shrewd management team working away in the background, pulling the strings.


For example, you can be sure that ‘brand Jamie’ has its own highly skilled marketing team that mulls over the minor consequences of each and every seemingly inconsequential business decision.


Follow their lead – be considered and calculating. Think about your actions; don’t take business decisions lightly.

His non-fuss approach to fine quality cuisine coupled with an honest-to-goodness, down-to-earth personality have ensured that the English-born chef has become an eminent luminary of the international food scene.


Despite worldwide acclaim and the responsibilities of raising a young family, Jamie Oliver continues to find time to get involved in healthy eating campaigns, drives to tackle childhood obesity and initiatives to help train up-and-coming chefs from disadvantaged socio-economic backgrounds. Meanwhile, his business achievements include: 34 TV series, 26 books and a successful range of cookware, bakeware and accessories.


And, although, his endeavours in the restaurant trade haven’t always gone exactly to plan (we’ve all heard about those restaurant closures!), Jamie Oliver is still revered by food business professionals and adored by humble home-cooking enthusiasts alike.


In fact, we believe that his commercial success combined with his clear on-going commitment to worthwhile social initiatives, pretty much makes Oliver a shining example of how to successfully grow a food brand while still remaining true to your core values!